Circular Wool for Kellerei St. Michael

Culture & Context

New processes to use “rustic” wool, currently not considered of interest in the textile industry and handled as bio waste at a high economic and environmental cost, were established, thus creating a new innovative and sustainable material. A fully made-to-measure solution, from the supply chain of the fiber used, to the design, to the special built in invisible curtain track.

The brilliant hues of local wines and the tasting experience were the leading inspiration for the color scheme and jacquard weaving concept. The spatial effect consists of individual notes, which come together in a multifaceted sensory experience surprising the viewer again and again.